Content guidelines for Tummy & Mummy creators
Last updated: 23 October 2026
Creators share honest content they made themselves or have the rights to use. Every promotional post must clearly include #Ad.
Missing #Ad disclosure
Posts that can earn commission must say #Ad clearly (Agreement Annexure D3).
How to fix: Add #Ad at the start of the caption.
Health, medical or nutrition claim
No claims that food treats, cures or prevents illness, or nutrition claims not shown by T&M (FSSAI Advertising & Claims Regulations 2018).
How to fix: Describe taste, ingredients and how you use it instead.
FSSAI / lab / certification claim
Only mention FSSAI, lab-tested or other certifications exactly as shown on the product page.
How to fix: Remove the claim or copy the wording from the product page.
Wrong price, product or maker details
Prices, product names and maker details must match the product page (Annexure D4).
How to fix: Check the product page and correct the details.
Photo or video not usable
Content must clearly show the product and be your own photo or video.
How to fix: Re-shoot in good light with the product in view.
Not your own content
Use only content you made or have rights to.
How to fix: Upload your own photo or video.
Abusive, hateful or unsafe content
No abuse, hate, harassment or unsafe practices.
How to fix: Remove the abusive or unsafe part.
Personal data visible
No phone numbers, addresses or other people's personal details.
How to fix: Blur or remove personal details.
Spam or outside links
No outside links, coupons or promotions for other platforms.
How to fix: Remove outside links; use your T&M link only.
Other
See the reviewer's note.
How to fix: Follow the reviewer's note.
Reporting and appeals
Anyone can report a creator page or message. We acknowledge reports within 24 hours and resolve them within 15 days. Reports of threats, sexual content or impersonation are handled within 24 hours.
Creators can appeal a decision once. A different reviewer decides the appeal within 7 days.
Our team opens private messages only when they are reported or the law requires it. Every view is recorded.
Grievance Officer contact